Ethical SEO Blog

In September 2012, Google launched an Exact Match Domain filter. According to Search Engine Land, the reason was to “prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names.” Before this update, many websites could easily rank for a keyword by purchasing a domain with [...]

Two news articles caught my attention this morning. Two seemingly unrelated but yet connected stories. The first story was about Seth MacFarlane’s debut hosting the Oscars and the other about JC Penny’s struggles to grow its business. While Seth MacFarlane is widely regarded as smart and witty, the consensus is that his turn at hosting the [...]

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If you were to ask me how I would describe our company and our clients, I would probably say a big peanut butter and jelly sandwich. I might just be saying that because I’m hungry but honestly that’s the first thing that comes to my mind. Why? Here’s why: We are the bread of the [...]

Recently, many of our clients have been getting creative and really branding their businesses and their websites for the future, establishing the foundation for building their brand online. Unfortunately, this can be a giant headache for webmasters and SEO’s. It is critical from a SEO standpoint that we understand where to start, and further more, make [...]

The staff at Ethical SEO Consulting is a family.  Unlike most work environments all of us are friends and even have lunch together almost every day. Since we are in each others lives we care deeply about each other and today I am writing about some tragic news. One of our SEO Experts, Frank Scharnell [...]

Thanks to Mozcast we know that there was some sort of update or change late last week. Now this week there are a few additions to a local result we are noticing. Google is now displaying both the reviews and the G+ page, to either take a user to the about section to see the reviews and [...]

I woke up this morning to many tweets and reports that indicate there was a major update in the Google Algorithm update yesterday. Mozcast reported a 102 degree temperature which indicates a substantial change.

In today’s world charities have found it harder than ever to keep their doors open. When the economy runs into issues people tend to give less of their earnings. At Ethical SEO Consulting, giving back is part of our company culture. Every year we make hundreds of donations to different charities and organizations on behalf of our [...]

Making Your Q4 Numbers Shine with Holiday Optimizaton As the holidays draw near, the time to prepare your internet marketing efforts shrinks. With so many opportunities for marketing during the holidays, where do you start? As far as internet marketing goes there are so many ways to market it can really make your head spin. [...]