Ethical SEO Blog

A few weeks back Casey posted a rant on the prevalence of low quality EMD websites in Google’s SERPs, and how they seem to be even more prevalent since Google’s supposed crack down on them last September. I decided to test just how easy it is to rank an EMD on the first page of [...]

I was on Google the other day and I entered the words “Why does SEO” and the four most common searches that start with those words auto-filled in the drop-down. When I saw this I decided that maybe I need to take a little time to help people better answer these 4 questions that Google [...]

One of our favorite contributions to the community is offering a variety of scholarship opportunities to students. We are a firm believers in any sort of higher education and are dedicated to enabling those in our community to pursue a higher education. Therefore, we, and our wonderful friends and clients, McCormick & Murphy, P.C., The [...]

I got a call last week from a frustrated business owner. “I can’t make sense of all the different things people are telling me about Search Engine Optimization and how blogging and content play into the formula,” he said, “How am I supposed to know what’s real and what’s not?” He is 100% right. Business [...]

One of the factors that restricts the creativity of link builders, and thus the quality of the links they build, is the idea that those links must point to a particular set of pages using a particular set of anchor text. When this is the mentality, we see things like deep links and keywords in blog comments, blog posts [...]

Updated 2/26/13 2012 was a roller coaster year for SEO and included more changes than in any other previous year. If you were around in 2012 you probably heard words such as Panda, Penguin, Venice, and more. If you had a hard time this year in SEO it’s time to improve your game. Although sometimes [...]

I get a link there, I get a link here, I get a link anywhere; there are links everywhere! Most people involved in internet marketing have a strong understanding of the ranking factors that can help websites show up higher in the Google search results. Unfortunately for most of these people, they do not have diverse and [...]

I wanted to put up a quick post to address a disturbing trend I am seeing when working with people new to SEO, or folks who learned a few things years back and are now in a position where they need to do some optimization work again. Here it is: “Meta Keywords” have absolutely NO impact on your [...]

One of the big conceptual issues that we run into a lot with folks, who are new to SEO, is conveying to them the importance of optimizing their site for Google’s robots but writing their content for humans. This is particularly the case when discussing the primary on-page content optimization factors: Titles, H1′s, Meta Descriptions, [...]

As far as chasing the quality content that is so often spoken in SEO, it actually isn’t as hard as it may seem to be, though no one has a very specific “do this” type of answer. That is mostly because the “do this” kind of answer doesn’t exist. There are a number of great [...]