Do I need an SEO? Why?

There is a long list of articles questioning the use of the term SEO, and more agencies dropping the letters from their own brand. So much so that you may be thinking, do I even need SEO? As part of the marketing landscape, I understand the shaky legs that one may get while taking a […]

Questions that Help Define Your Content Strategy

A few weeks ago, I was asked to give a general SEO tip to share across our social media channels. I replied,“Be Useful!” My brevity was criticized, but I stand behind the simple statement. My Father, and baseball coach while growing up, continually harped on “Fundamentals, Fundamentals, Fundamentals!” He would holler nearly all practice long, […]

Link Outreach No-Nos

The key to great link building is the outreach that comes with it. You have to be very careful in your wording and come up with a strategy to figure out the most effect way to achieve these links. Below I have listed several things not to do when you are executing your outreach. Whether […]

Ranking for a $100/Click Keyword in 3 Weeks: A Case Study

A few weeks back Casey posted a rant on the prevalence of low quality EMD websites in Google’s SERPs, and how they seem to be even more prevalent since Google’s supposed crack down on them last September. I decided to test just how easy it is to rank an EMD on the first page of […]

Did Google’s EMD Update Really Work? A Rant

In September 2012, Google launched an Exact Match Domain filter. According to Search Engine Land, the reason was to “prevent poor quality sites from ranking well simply because they had words that match search terms in their domain names.” Before this update, many websites could easily rank for a keyword by purchasing a domain with […]

“Why Does SEO Matter?” & Other Common Questions Answered

I was on Google the other day and I entered the words “Why does SEO” and the four most common searches that start with those words auto-filled in the drop-down. When I saw this I decided that maybe I need to take a little time to help people better answer these 4 questions that Google […]

SEO Client Management: How to Create Harmony and Success

If you were to ask me how I would describe our company and our clients, I would probably say a big peanut butter and jelly sandwich. I might just be saying that because I’m hungry but honestly that’s the first thing that comes to my mind. Why? Here’s why: We are the bread of the […]

Scholarships, Outreach, and Relationships, Oh My!

One of our favorite contributions to the community is offering a variety of scholarship opportunities to students. We are a firm believers in any sort of higher education and are dedicated to enabling those in our community to pursue a higher education. Therefore, we, and our wonderful friends and clients, McCormick & Murphy, P.C., The […]

The Link Between Content and SEO: A Blogger’s Point of View

I got a call last week from a frustrated business owner. “I can’t make sense of all the different things people are telling me about Search Engine Optimization and how blogging and content play into the formula,” he said, “How am I supposed to know what’s real and what’s not?” He is 100% right. Business […]

SEO Guide to Changing your Webiste’s Domain

Recently, many of our clients have been getting creative and really branding their businesses and their websites for the future, establishing the foundation for building their brand online. Unfortunately, this can be a giant headache for webmasters and SEO’s. It is critical from a SEO standpoint that we understand where to start, and further more, make […]

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