Nov 27, 2013Questions that Help Define You...
Carousel Rankings Correlated with Web Mentions?
Danny Sullivan reported yesterday that a new search algorithm is in place for more complex search queries. We read his post, and then went on to Google and searched ‘Impressionist painters’. On first glance, we found it interesting how the search results look quite similar to the local carousel results Google rolled out earlier this summer.
Then, we noticed the phrase above the impressionist painting’s new search carousel, “Artists frequently mentioned on the web”
Our wheels started turning…
Particularly, we began looking at the number of mentions (searching the name in quotes) across the web for each painter, and the results are intriguing:
The numbers are not fully convincing, but there is a correlation between number of mentions and the order of appearance in the new carousel results. So, we looked a little further…
How Mentions Correlate in the Local Carousel
Knowing that we have already done a clicktest to explore where people are clicking on the local carousel results, we tested this newly formed mention theory on the local carousel results for the same query we used in that test, “Pizza Denver.”
Then, we searched the name of each business in quotes to get the number of mentions, and they are as follows:
Again, the numbers have a loose correlation between ranking (ranking actually being something that is up for debate in the carousel), but if our clicktest is indicative of the CTR in the carousel, the third carousel result would be a decent place to be, and a possible reason behind Sexy Pizza’s placement in the carousel if the mention theory holds water:
This insight really changes nothing. The push has been, for quite a while now, to do real marketing rather than algorithm manipulation. The more your brand is mentioned across the web, the more people are talking about you, the more relevant your business is, and the higher you will show up in search results. Simple.
These numbers, if nothing else, beg for some further investigation.
Have any insights we may have missed? Have you seen any other direct correlations between mentions and ranking?