Denver SEO company that offers local market solutions

As a local Denver SEO company, we know as well as you the importance of local market dominance for your business, and there is no better way to achieve this than by ensuring that your ‘Place’ is at the top of the Google SERPs. You won’t believe the impact a high position on these pages can have attracting new customers and driving revenue for your local business.

What is Local SEO?

Local SEO is designed to target your business’ local market by ensuring that your business shows high on the SERPs of the top search engines. Local features in Google are Google Places and Google Maps. Today, ‘local’ search engine optimization essentially means getting your business to the first page on Google maps for any local search in your industry. In practice this means if a web user types in ‘Denver SEO Company’ Google will display the best optimized businesses on the first page of their ‘places’ results page. In a time when the yellow pages are going by the way-side, potential customers look to these top spots in the local search results to point them in the direction of the business which provides best solution for their needs. A top placement, along with a solid Google customer reviews can truly drive business like you never thought possible.

Here is an example of a local search and how Google displays the results of a local search:

 Obviously, a top ranking on these local searches provides an incredible competitive advantage.

How are top ranks in local searches achieved?

Like with all things, when it comes to achieving high rankings for your business on Google, Yahoo! and Bing ‘there is more than one way to skin the cat’. As a local Denver SEO company, we believe in realizing long term local search engine results success for your business based organic methods. We are not interested in tricking the search engines into short term, artificially high rankings by using black hat SEO tactics. Results based on these methods simply aren’t viable in the long term. Not to mention, you have a good product that people want – there is no need to trick them!

SEOmoz.org recently provided a great check list for getting started on boosting your business’ local SEO performance. Here are the broad strokes of that checklist:

1.       Register with the major search engines

2.       Claim your listing on all the local major portals

3.       Get listed on key local sites

4.       Research the local businesses who are ranking highly for your keywords

5.       Review the reviews of your business and improve on the negatives!

6.       Audit your site’s usability, accessibility, and content

For the complete report please visit this link:

http://www.seomoz.org/blog/local-seo-checklist-for-new-sites-whiteboard-friday

We hope you found this to be a helpful introduction to local SEO. If you have comments, questions, or just want to add something else, feel free to do so below!

+Casey Meraz

About author: Casey Meraz

Casey is the founder and president of Ethical SEO Consulting, a premier Denver SEO Company. Casey's specialties are in organic search engine optimization and local SEO. More About +Casey Meraz