SEO in Denver: The recent evolution of local SEO

When we talk about SEO in Denver we are talking about answering the question, what does your SEO strategy need to look like in order to achieve local market dominance for your Denver business?

The birth of local SEO as we know it today

In the latter part of 2010 Google announced that their primary search (or universal search) algorithm had been integrated with the local search algorithm. (Just as a refresher, remember that these algorithms are an aggregation of formulas which are used as crawlers to search the web and index online content, which is was determines the ranking of pages on the SERPs.) What this shift meant was that SEO techniques which were originally only useful for traditional SEO would now prove useful for local SEO campaigns as well. At the same time, Google also reported that around 20% of all searches were locally based, or contained a term which referred to a locality. So what does this mean for a business’ SEO in Denver? It means that your local SEO efforts really matter! Ethical SEO Consulting not only understands the complexities of the ever changing art of local SEO, we understand exactly what SEO in Denver needs to look like.

The major change of local search post-Google’s algorithm integration

The primary change we have seen since Google integrated their universal and local search algorithms is the actual display of the SERP. Instead of displaying the seven box, which was essentially a map with seven different items or, most likely, business’ next to it, we now see the local search integrated into a normal SERP. Because of this integration Google has essentially prompted users to be constantly searching for local results. This is further reason why achiveing a high ranking for your business on Google, Yahoo!, and Bing is essential for achieving dominance of your local market. This leg up on the competition will help your business achieve results by bringing paying customers to your doorstep in a hurry.

Looking forward

Mobile searches are now aware of location, and are able to incorporate location into search suggestions. To us, SEO in Denver means not just optimizing your business for some users, it means having the tools and techniques to reach more paying customers, searching across any platform. We dont want to simply boost traffic for your site, we want to produce results in the form of paying customers  and that means knowing not only where the industry currently is, but also where it is headed.

+Casey Meraz

About author: Casey Meraz

Casey is the founder and president of Ethical SEO Consulting, a premier Denver SEO Company. Casey's specialties are in organic search engine optimization and local SEO. More About +Casey Meraz