10 SEO Industry All-Stars to Follow

I’ve wanted to write this post for a while now because I think it’s really useful for the DIY SEO as well as those who are new to the industry to have a one stop shop for finding the best industry leaders to follow. A big chuck of my knowledge of the industry has been accumulated by following the Tweets, blogs, and other profiles of the group listed below. Despite the horrifically photo-shopped, creepy, fake, baseball cards, I hope you find it useful, and please add your SEO all star recommendations by commenting below!
Rand Fishkin Card 10 SEO Industry All Stars to Follow

1. Rank Fishkin
Rand in the CEO of a little software company called SEOmoz.  The value of the moz blog simply cannot be overstated, and should really be the starting point for any DIY or noobie SEO. You can follow Rand on the following channels (although the moz blog is where you’ll want to turn for search specific information, as he tends to talk about more broad entrepreneurial and business topics on his other platforms):

Personal Blog
Wil Reynolds Card 300x300 10 SEO Industry All Stars to Follow
2. Wil Reynolds
Wil is the founder of SEER Interactive, a digital marketing firm in Philadelphia. He has over 13 years of expierence in search marketing (which is a long-ass time in SEO) and shares a wealth of knowledge across his channels. Wil has spoken at top industry conferences, including MozCon 2012 (where I believe his presentation on RCS has shaped the direction of the industry for the foreseeable future). You can follow Wil on:

Company blog
Personal blog
Paddy Moogan Card 225x300 10 SEO Industry All Stars to Follow
3. Paddy Moogan
I was about to leave Paddy off of this list, just because he is from the UK and that messes up my awesome baseball card idea, but I simply couldn’t. Paddy is a link building genius. Follow him:

Personal Blog
Mike Blumenthal Card 10 SEO Industry All Stars to Follow

4. Mike Blumenthal
Disclaimer: Mike really only focuses on Google Places and local search optimization. That being said, no one has their finger on the pulse when it comes to local SEO like Mike does. Follow him on Twitter to get the lastests updates from his blog, as well as links to other useful local search resources.

Local SEO Blog
Rhea Drysdale Card 211x300 10 SEO Industry All Stars to Follow
5. Rhea Drysdale
At just 27, Rhea is the CEO of Outspoken Media, a SEO company based in Troy, NY. Rhea’s SEO knowledge is vast and she is an absolute online reputation management wiz. Follow her here:

Personal Blog
Company Blog

Mike King Card2 300x206 10 SEO Industry All Stars to Follow

6. Mike King
Mike is the head of inbound marketing at iAcquire, and I believe does some freelance work for SEOmoz as well. Mike is the man to follow for all things content strategy. He’s also a damn talented rapper. He contributes frequently to the moz blog and has spoken at several industry conferences, including MozCon, SMX, and LinkLove. Follow him:

Personal Blog
Really good Moz Post
Jon Cooper Card 300x228 10 SEO Industry All Stars to Follow
7. Jon Cooper
I am so jealous of this dude because he’s like 15 (seriously though, he’s 19), and he has already gained the respect of some of the big shots in the industry with awesome link building posts like this and this. Despite his youth, I had to include him on the list, if for no other reason than his creative and actionable link building tips. Check him out:

Danny Sullivan Card 213x300 10 SEO Industry All Stars to Follow
8. Danny Sullivan
Danny is the editor of Search Engine Land. His expierence and expertise is really unmatched, although his daily shares arent quite as actionable as this rest of the folks on this list. Never-the-less, he is a good follow for high level search news, as well as general tech news.

Personal Blog

Joanna Lord Card 213x300 10 SEO Industry All Stars to Follow

9. Joanna Lord
Joanna is the Director of Acquisition at SEOmoz. You won’t get a lot of link building insight from her, but she is THE resource for conversion rate optimization and other on-page techniques. Find her here:

Personal Blog

A J Kohn1 300x300 10 SEO Industry All Stars to Follow

10. AJ Kohn
AJ is the Google+ master, and that’s why he made this list. The importance of G+ in the context of SEO is not yet understood by many, and if you are new to the game AJ’s insights will help you gain a base knowledge of G+, and how you can use it to enhance your SEO efforts. Plus, this image is freakin awesome. Don’t act like it’s not…

Personal Blog

Have someone to add? Please share!

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About the Author

Matt Green

+Matt is the Lead SEO Strategist at Ethical SEO Consulting. Connect with him on Twitter, G+, or drop by his blog.


  1. Jon Cooper on September 2nd, 2012 3:49 pm

    Haha I don’t quite know what to think of that picture of me, but thanks for the kind words Matt!! :)

    1. AJ Kohn on September 2nd, 2012 4:30 pm

      Thank you very much for having me on this list and for the epic image of me as Brian Wilson. Seriously, this is really awesome.

      1. Claude "CodeAngry" Adrian on September 2nd, 2012 4:38 pm

        mspaint FTW!

        1. Mark Traphagen on September 2nd, 2012 5:22 pm

          #1 is the best Freudian slip in a blog post ever! (For later readers, if Matt edits the post, he had Rand Fishkin’ s name as Rank Fishkin.

          Excellent selection; these are the guys and gals I’d want on my team!

          1. Keith on September 2nd, 2012 5:25 pm

            OK now that’s pretty hilarious. AJ Kohn + Beard FTW!

            1. Matt Green on September 3rd, 2012 4:35 pm

              I have never been prouder of a typo. You’re welcome Rank

              1. Matt Green on September 4th, 2012 2:26 pm

                I really didn’t intend to offend anyone with my MS Paint ability…but some things are just offensively bad I suppose :).

                Thanks for stopping by the blog, Jon!

                1. Matt Green on September 4th, 2012 2:29 pm

                  The beard really does bring out the blue in your eyes…

                  Thanks for commenting AJ!

                  1. Rhea Drysdale on October 23rd, 2012 8:14 pm

                    Late to the party with this one (or should I say game?) and speechless. These are hilarious. Nice work and more important, glad you’re like what we do over at Outspoken Media! :)

                    1. Matt Green on October 25th, 2012 3:34 am

                      Fashionably late…we’ll call it extra innings. Thanks for stopping by Rhea :)

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