Legit Internet Marketing

Why your business can’t afford to cut corners

Every business owner knows that on a daily basis decisions must be made based on more than just a result, and employing legit internet marketing is a prime example of that kind of decision. This is not at all to say that you will be sacrificing results for a legitimate means of accomplishing those results by going with a legit internet marketing strategy. What the choice to employ legit internet marketing techniques means is that you are investing in the product you selling to your customers, and that the investment is aimed at producing the highest quality products and services for your clients for the longest period of time. While the entire goal of internet marketing is to bring more users to your companies website, and in turn drive revenue for your business, there are different ways to accomplish this end; one which brings quick but artificial and fleeting results, and another which creates the best possible user experience on your website and thus achieves organically high rankings for your business for the long run.

Illegitimate internet marketing techniques

Commonly called ‘Black Hat SEO’, illegitimate internet marketing refers to employing SEO tactics with the intention of tricking Google’s and Bing’s ranking algorithms in order to gain high rankings quickly and artificially. There are a multitude of techniques that fall under the category of black hat, and many of them seek to obtain backlinks in large quantities. Examples of this type of practice include cloaking, which shows search engines different information than the human users; duplicate sites, which come about as a result of stealing of copyrighted content and publishing that content as original; hidden links or texts which refers to hiding links or other texts on a website so that users are tricked into clicking them.

The downfalls of black hat tactics

While techniques like this, which are employed solely to trick search engines, have been shown to produce rapid SERP success for websites, that success is normally short lived, as Google and Bing will eventually ID them as illegitimate sites and boot them off of the SERPs for good as a result. Not to mention, these make your business look BAD to both existing and potential customers. By choosing to use legit internet marketing practices you are truly investing in the best possible user experience for your customers and potential customers, which is the best decision for your business as it will set you apart from your competition and drive revenue which is repeating and sustained.

About author: Matt Green

Matt is the Director of Client Operations at Ethical SEO Consulting, a premier Denver SEO Company. Matt specializes in SEO project management and conversion optimization. More About Matt Green+