SEO Backlink Building Strategies

Many SEO experts agree that SEO backlink building makes-up about 70% of the SEO work needed for a given website. Not only is it hugely important to achieve a successful SEO backlink building campaign in order to achieve high rankings, it is also something that, when done by an expert, can be downright artful. In SEO, backlink building is known as an ‘off-page’ SEO tactic, as none of the work involved actually takes place on the website which is being promoted. Other examples of off-page SEO tactics include social media campaigns, article marketing, blog commenting, etc. All of these strategies are designed to build an off-page reputation for a given website which will indicate to Google’s crawlers that the site deserves rankings for optimized keywords. In this post we’ll go over some high-level backlink stategies which can send you are your way to building a solid backlink campaign for your website.

Registering on directories and listings

There are literally thousands of sites which off users the opportunity to register their web-sites URL on relevant directory listings. While these backlinks typically won’t take your site to where you ultimately want it to be on the SERPs, it is a good place to start your link building campaign as it is a relatively easy and straightforward way to build SEO backlinks.

Customer linking

This is one of the best backlink building techniques, as there is no one better to promote your brand than your already loyal customers. There are several mediums through which your customers can link to your site such as using partnership badges (graphic icons that link to your site), and also by including link requests in your order confirmation emails.

Make a blog on your website, and make it good!

Blogs are a great way to keep your on-page SEO content fresh, informative, and up-to-date. If you can establish your company’s blog as a trusted source for not only customers, but also other companies in related industries, this can be an invaluable way to build SEO backlinks both in quality and quantity. Not to mention, great content on your company’s blog will drive a great user experience which will create lasting and loyal customers for your business.

Create content that is viral and begs to be shared

The best way to market your website is to create content that people 1) can find and 2) want to share! We have all been on the internet and found that video or article or photo that we simply have to share with our friends and family. Creating content with this natural and viral sharing appeal is simply the best way to generate links to your site.

About author: Matt Green