What is SEO? Here are a few quotes that explain it best

Since the day I entered the busniess of SEO, I cannot even count how many times I have told people what I do, and their response is, what is SEO? I am of the belief that anyone who has ever searched for anything online knows the answer to the question, what is SEO, they just don’t know that they know it. I am also convinced that one of the best ways to develope an understanding of anything is study what others, preferably experts, have had to say on the subject. In its most elemental form, the answer to the question, what is SEO, reads just like any other term for which there is a dictionary definition: search engine optimization is the process of improving the visibility of a website or a web page in search engines via the “natural” or un-paid search results. This is a good start, but I think it will prove much more useful to see how the foremost SEO experts sum up the answer to the question, what is SEO?

• Search engine optimization does not specialize in tasks that will make pigs soar high up in the sky. Its real task is to dig deeper into the genetics of a website and reengineer the essential elements until it transforms into an eagle. – Bruce Clay
• SEO is not synonymous to JUNK E-MAIL. – Matt Cutts
• My practical approach based on experience is to create a website for real Internet users, not for search engine spiders. – Dave Naylor
• It is up to you to choose the best keywords and phrases for your website needs, but in the end, it all boils down to how you transform them. – Matt Web
• The success of a page should be measured by one criteria: Does the visitor do what you want them to do? – Aaron Wall
• Google only loves you when everyone else loves you first. — Wendy Piersall
• One thing is certain; doing nothing except producing reams of content is no longer an option. Good website structure and design is a learned process and understanding search engines and how they rank sites is part of that process. The message is simple, optimize or die.  - David George
• SEO is not rocket science (or anywhere close to it). But it certainly can get as technical and detailed as you want to make it. - John I. Jerkovic
• The entire philosophy of the search engine giant has been to “Index the world’s information.” - David Amerland

I hope you’ve enjoyed these SEO quotes from some of the greatest minds in the busniess, and are now a step closer to answering, what is SEO?

About author: Matt Green