Nov 20, 2014Evergreen Web Content: What It...
“Why Does SEO Matter?” & Other Common Questions Answered
I was on Google the other day and I entered the words “Why does SEO” and the four most common searches that start with those words auto-filled in the drop-down. When I saw this I decided that maybe I need to take a little time to help people better answer these 4 questions that Google seems to be asked pretty frequently.
Why does SEO Matter?
If you are new to SEO, the very first thing that you need to know is that it stands for “Search Engine Optimization”.
It looks like lots of people are curious about SEO. Why does it matter and why does it take so much time and money to get it done?
It’s important to first understand why search engine optimization important from a business perspective. This is where Inbound Marketing comes in. What is inbound marketing?
It is marketing to people and businesses who are looking for your products or services. Let me give you an example.
I live in a colder climate and my heat goes out. I now need someone to come fix my furnace. Since I have a problem that needs fixing, I begin to search for a solution. If your website is visible within Google, then people will find it when they need or want the products or services your business provides. This is an effective form of marketing because you are selling to people who already want to buy what you have to offer. And they actually came looking for YOU. Since millions of people use the internet to find what they are looking for it’s important for your website to get found by search engines. That is where a search engine optimization team (like us here at Ethical SEO Consulting) comes in. So, to answer the question “Why does SEO matter?”; because people use search engines to find what they need and want. If the search engines can’t find you or your business then neither will all those consumers.
Why does SEO take time?…take so long?
SEO is no different than any other business in that quality results require quality time invested. Why do people fly from all over the world to see the Mona Lisa? Why do people travel for miles to see their favorite band? It’s because the artist creates value for those who consume their work. They create content that is worth being found (and worth being shared on social networks). Do you think that super quality pieces of content are easy or cheap to produce? If you want to create mediocre or weak content and then try to prop it up with advertising like a PPC campaign, then you will probably get some small results that maybe even produce an ROI. But when your advertising dollars run out, so does the traffic to your site. Rome wasn’t built in a day and if you want to build an online empire, you need to realize that creating a long lasting organic network takes time.
Why does SEO cost so much?
Simply put, time is money. And if you have a team of people creating quality content, you can expect to pay some quality prices. If you want content that people care about then you are going to need a talented group of individuals to produce it and know how to implement it to get it to work for you and your business most effectively. If you are ever approached with some sort of e.mail or tweet that “guarantees to get your website to rank #1 on Google for just $99″, I can assure you that you get what you pay for and that they are scamming you (it’s also against Google’s terms and conditions to “guarantee” any search rankings). The effects of their practices can produce some short term results but it’s only a matter of time before Google’s complex algorithm will catch up with your website and penalize it. Your website can actually get de-indexed (it won’t show up in ANY Google search results at all) by Google if you get caught dabbling in some of these shady practices. As is true with most things, you get what you pay for and a long lasting digital presence is well worth the price.