Evergreen Web Content: Definition, Development, and Structure

One of the questions that we hear a ton from webmasters at our SEO meetup group is about evergreen content and where it should live within their site’s architecture. Time and again I am surprised by the misconceptions surrounding the topic of evergreen content, so here I’d like to look at whatever evergreen content is, […]

Are Your URLs Search Engine Friendly?

First, what is a URL? A Url is a uniform resource locator. It is a human readable address for a webpage designed to replace the computer read IP addresses that consists of only numbers, and it displays in a browser’s address bar: This nifty feature allows for much more easy navigation on the web. In […]

Why Your SEO Project Will Fail Without an Audit

You probably get an unsolicited email almost everyday about SEO services. Some of these emails offer monthly SEO packages and some of them offer website audits. In a lot of these cases they are companies offering old school techniques which will get you in trouble with the animals at Google pretty fast. Whether you have hired […]

Apple Introduces Maps Connect: Manage Your Listing

Today Apple came out with some really cool news that will put some people’s frustrations with Apple maps aside. If you have ever had to try to get a new business listed on Apple Maps you may have previously had to jump through some hoops and then hurry up and wait until you showed up. […]

Yext Duplicate Suppression Analysis

In the local SEO game having consistent, accurate, and singular citations is essential to the success of your local SEO campaign. Removing duplicate citations has always been a problem in the local SEO realm. It’s such a large problem that will hurt your local SEO campaign that I even wrote a 6,000+ word article on […]

What to Know About HTTPs Protocol for SEO

On August 6th, 2014  Google announced that HTTPs Protocol  is going to be used as a ranking signal. While this is a reason to pay attention to securing your website, it’s a small ranking signal only affecting fewer than 1% of search queries globally. So, don’t make this transition strictly for better rankings. You’ll likely […]

The End of Google Authorship: The Pros and Cons

A three year implementation of Google Authorship came to an end In late August of this year. If you’re confused about what authorship was and why it mattered, the previous link is a great place to start. Below, our team of SEOers have have shared their thoughts on the end of authorship, what it means […]

Most Notable Penalties Delivered by Google

Google’s update names: Panda, Penguin, Venice and Pigeon. Thanks to Guillaume Bouchard and his 2012 post about How Google names is updates and products we know the origin of Google’s naming of their updates. Though the names may not be intimidating, the results of the penalties and guideline violations can be. We have worked with many […]

Pigeon Update: Crap One Month Later & What You Can Do

Just over a month ago on July 24, 2014, Google released an update to their local algorithm dubbed Pigeon. When this algorithm was released Google started taking more traditional organic signals into consideration for the local ranking factors. Whenever there is a major algorithm update you can generally expect to see some crap results for […]

Using Lastpass for Easy Citation Building: Local SEO

Building citations for local SEO is an important task that everyone involved in local SEO needs to be aware of. Not only do you need to build strong citations, you also need to make sure they’re 100% correct when you’re building them. Creating inconsistencies in the data by using incorrect information can create a real local […]

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