A few weeks ago, I was asked to give a general SEO tip to share across our social media channels. I replied,“Be Useful!” My brevity was criticized, but I stand behind the simple statement. My Father, and baseball coach while growing up, continually harped on “Fundamentals, Fundamentals, Fundamentals!” He would holler nearly all practice long, […]
Having social profiles that are optimized and full of great content is one thing, but getting them shared with your consumers is another. As a Social Media Director and Manager that is a question I get a lot from clients, “What can I do to promote these profiles?”. As a result I have come up […]
The key to great link building is the outreach that comes with it. You have to be very careful in your wording and come up with a strategy to figure out the most effect way to achieve these links. Below I have listed several things not to do when you are executing your outreach. Whether […]
Danny Sullivan reported yesterday that a new search algorithm is in place for more complex search queries. We read his post, and then went on to Google and searched ‘Impressionist painters’. On first glance, we found it interesting how the search results look quite similar to the local carousel results Google rolled out earlier this […]
Results for the 2013 Local Search Ranking Factors Survey are in! Along with a new look for Google Places for Business. Check out my video to keep updated on the ever changing Local SEO news. Video Transcript: Welcome, everybody, to another edition of the Local SEO News here. I’m your host, Casey Meraz. In about 60 seconds […]
Check out the video on Local SEO news for the week of August 1. Topics include the new way to sort in the Google Carousel and the star review pop up window.
Local SEO is always changing. Check out our weekly SEO video for the updates for the week of July 25th.
As any growing company and group of young adults, sometimes, we get a little caught up in the world of work and our daily routines. This week we took the time to break out of the routine and get out of the office and give back to the community. Eight team members went to […]
After our last test on the local carousel, it was pointed out that most people clicked on the actual pizza in the first slider image. That got us thinking. What if every picture in the slider had a picture of pizza? Would that change the way people interacted with the new local carousel interface? Long […]
The latest research to come out of Ethical SEO’s Search Laboratory- department of understanding everything we possibly can about the nature of search engines and user behavior- begins answering the newly minted questions surrounding the new local search carousel. First question to answer, “Where will they click?” Methodology: For this research, we used Usabilityhub’s clicktest product, and […]