Organic Search Engine Results
Organic SEO are search results that do not cost you money when a visitor clicks on your link. Unlike pay per click or sponsored ad’s organic search traffic allows you to rank on Google for your keywords and generate large amounts of traffic just by ranking here.
Options 1 and two on the image to the left indicate organic and local results. Option 3 however are paid results. Paid results, known as PPC or Pay Per Click require the advertiser to pay for each click they receive to their website. While this is a guaranteed way to get more traffic it’s expensive and not as effective as a strong local SEO campaign.
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