Feb 27, 20145 Tactics for Smarter Keyword ...
Make Your Video Marketing More Effective with YouTube Video Defaults
I’m going to assume that everyone knows that YouTube is the industry standard for social videos. But what a lot of you may not know is that YouTube has recently added some new features that make it much easier to add video titles, descriptions, tags, etc. I’m talking about YouTube Video Defaults.
Video defaults are exactly what they sound like. It’s a default Privacy Setting, Category, YouTube License, Video Title, Description, Tags and video location so that you don’t have to fill those fields every time that you upload a video. It’s a huge time saver.
Here’s how to set up your own YouTube defaults and a couple tricks to get the most out of them.
Step 1. Go to http://www.youtube.com/account_defaults. You will have to log in to YouTube in order to go directly to this page.
Step 2. Fill in all of the fields that you want to have defaults for. Whatever you put into this will automatically be put into EVERY VIDEO until you change your defaults so be strategic about what you put in here. You do have the ability to change these fields once you have uploaded a video, but that kind of defeats the point. You want to do LESS work, not more.
Step 3. Save your settings and upload a video and spend almost no time adding text to these fields on future uploads.
Having defaults set, offers a few benefits.
- It saves time by having the defaults enter all of the redundant text, links, descriptions, etc.
- It creates consistentcy across your videos and this looks more professional
- You can set monetization defaults and ad settings for video consistency.
- Add Facebook and Twitter “share links” in your description to get your video shared on Facebook and Twitter. This is one of the best uses of video defaults that I have seen thus far.