Fox Airsoft is an airsoft shop in Parker, CO selling airsoft guns, gear and accessories both in their retail shop locally and online on their website.

Project Overviewfoxairsoft_final


eCommerce Niche: Airsoft Guns and Equipment

Campaign Components: On-site Design, Maintenance and Optimization, Organic SEO, Local SEO and Social Media.

Time Frame: 2010 – Present

Campaign Background

Fox Airsoft came to Ethical SEO Consulting in their early days of business looking for a solution to reach their customers more effectively and develop and informative, quality web solution. Fox Airsoft has since evolved with their website having a complete product line that is well maintained and an enormous social media community. Local SEO efforts were highly successful as well providing reliable walk-in clientele for their retail business. Their Organic SEO campaign has been an evolution within itself, as they have had great success with some of their own products as well as products they sell from other manufacturers.


Strategy Implementation



Airsoft Mystery Box – Exact Match 1,600 Local Monthly Searches
Airsoft Store – Exact Match 1,600 Local Monthly Searches
Airsoft Colorado – Exact Match 320 Local Monthly Searches
Airsoft Knife – Exact Match 260 Monthly Searches

 Web Traffic