McCormick & Murphy, P.C. is a personal injury and auto accident law firm operating in Colorado Springs, Pueblo, and Denver Colorado. They have a modest staff of two attorneys, and specialize in representing victims in a range of personal injury practice areas including vehicle accidents, product liability, wrongful death, premises accidents, among others.


Project Overview

URL: http://www.mccormickmurphy.com/
Services: Legal Representation for Victims in Personal Injury and Accident Cases
Campaign Components: On-Site Design and Optimization, Organic SEO, Local SEO, Video Marketing
Time Frame:  January, 2012 – Present

McCormick & Murphy, P.C.
1547 Gaylord Street #303
Denver, Colorado 80206

(303) 321-3272

 

Campaign Background

Ethical SEO Consulting approached McCormick & Murphy, P.C. about their marketing efforts and learned that they were frustrated with pay-per-click campaigns, managed by large 3rd party vendors, which had not produced the results they were looking for. We put together a plan for re-designing their site with conversion optimization in-mind, as well as a combination full scale local and organic SEO campaign, in order to drive leads to the site via organic search.

The Challenge

Just a couple of months into the project we realized that the client’s previous domain had been a victim of both malware and negative SEO efforts. We diagnosed the problem and determined that the best course of action would be a complete domain migration. We migrated the site to their current domain using Google’s best practice techniques. Within a week of the migration we had recovered first page organic rankings that had been lost months before.

From there, we were able to set very defined goals and have thus far achieved substantial results.

Goals

Strategy Implementation