The Problem with Call Tracking and a Solution
Call Tracking Can be a Major Issue for Local SEO if Used Improperly.
This used to not be a problem, now it is (From Google’s Webmaster Central Blog):
Sometimes things don’t go perfectly during rendering, which may negatively impact search results for your site. Here are a few potential issues, and – where possible, – how you can help prevent them from occurring:
If your web server is unable to handle the volume of crawl requests for resources, it may have a negative impact on our capability to render your pages. If you’d like to ensure that your pages can be rendered by Google, make sure your servers are able to handle crawl requests for resources.
To make things easier to debug, we’re currently working on a tool for helping webmasters better understand how Google renders their site. We look forward to making it to available for you in the coming days in Webmaster Tools.
…Posted by Erik Hendriks and Michael Xu, Software Engineers, and Kazushi Nagayama, Webmaster Trends Analyst
In the last sentence of that blockquote is what I believe to be the PageSpeed Insights Tool. Here is what I am shown for a client’s site currently using call tracking:
What Does this Mean for Local SEO?
Solution: Do Not Use Call Tracking Companies
(sorry call tracking companies)
Here is the good news: there is a way around this issue, and it can be something that actually improves the accuracy of the data that you could ever collect from a call tracking system:
Integrate your CRM with Google Analytics.
Integrating your CRM (where you collect all the information about the calls that are coming in anyway) to your analytics account makes it much easier to weed out the non-client calls from the data you are trying to use to make better decisions on how to gain more clients. This makes your data more accurate, and helps you make better decisions.
A little bad news (for some) is that the only CRM I have been able to find that integrates with Google analytics is Salesforce.
I know that there are other CRMs that are actively working to integrate with Google analytics, but I have not found any others that can actually do it. Do you know of any that can integrate with GA?