Why is Video Important for SEO?
Why Are Videos Important?
Video is important for your SEO campaign. It helps with adding value to your site, brand awareness, sharable content, and increases the time people spend on your page. Not only does video add creative content, it also gives a reason to add more keywords on your page—video title, description, and transcript. Video is also a great way to make your blog more attractive and start conversations on your social media pages. Video can show how you are experts in your field, and add trust amongst potential customers.
What are the basics that every video needs?
Before placing a video up on the internet make sure it follows a few basic guild lines. Every video worth watching has clear, crisp audio. If the audio is too quiet, if there is no audio, or if the audio is muffled users are not going to watch the video,or take you/your company seriously. Good lighting will cause your video to look more professional. Above all, it needs to have a clear story. To convey an idea and to make sense.
When your video is online, use it to your advantage. Title the video using keywords, write a video description that contains keywords, enable comments and use keywords when commenting back to users– without sounding too sales pitchy. Also, transcribe your video. Not only does transcribing your video will help your video be user friendly, it is a great source that contains keywords.
Where should put videos?
To drive traffic to your site, your video should be placed on your domain. However, depending on your site and the video, this may cause your page load time to slow down dramatically. There are paid sites, such as Wistia, that will host your video but make google believe the video is on your domain. Having your video on your site only will also help add keywords to your page– the title, description, transcript. Adding a place for comments will also add more keywords to your page and start communications with uses, which in turn keeps people on your site longer. Having the video solely on your website insures that when people are searching for your keywords your site pops up, verses having youtube (or vimeo ) compete against your site. But don’t get me wrong, youtube is a great place you place your video. Youtube is the second largest search site, is owned by google, and is very user friendly. Along with that, youtube is perceived as being a trusted site that people go on to find answers or to be entertained. Having your videos on youtube can create positive brand awareness and create trust in your company– Especially when the videos are educating, giving advice, entertaining.
Once your videos are up either on your site or youtube it is also important to incorporate them into your social media. Make sure that you make your video is embeddable so that people can share it. With this make sure that you are also linking to your site or to youtube (even the subscribe button). Videos can also be shared on blogs, email, social media, twitter, and forums.
How Do I Start Making Videos?
When starting to create a video, have a plan and know that video will take time. When thinking of creating a video, start with an idea. For video in marketing, tailor your video around of what your audience would want to see and what makes the most sense for your internet needs. Write out your ideas, and make sure your video will tell a story–that it has a beginning, middle, and end. Make sure you have the resources and skills to create the video you want. Make sure you have a place to film, time to set up, and time to film. Know that filming normally takes more then one take, and that you will get better footage if you aren’t being rushed. After filming comes postproduction. The rule for post is that for every minute you want your final video to be, equals an hour of editing. Also consider time for export, compress, and upload. Above all do NOT USE copyright material. When creating your video, make sure you do not use logos, pictures, or music that you do not own, unless you have permission to use it from the creator, or you created it yourself. If you want to use a popular song, you will have to pay.There are sites that contain unique music, but there are different copyrights– some creators only ask for credits, some ask for money, and depending on your type of business some creators will refuse to give permission to use their work. So always ask before you use another’s works. There is also the option to use free stock music which can be found on the internet or such programs as garageband.