SEO Basic IntroductionWhen people type phrases into search engines (Google), a search engine results page (SERP) is displayed which contains links to webpages that are relevant to the phrase. SEO is an acronym for Search Engine Optimization, and it is the process of optimizing the pages of a website so that search engines display them for relevant phrases.

Why SEO?

When businesses invest in SEO, the ultimate goal is to gain web traffic that results in positive business growth. High search engine rankings to specific keyword phrases are the highway to that goal. Most people do not explore a SERP further than the third link, so if you are not ranking highly on the first page of a specific SERP, you might as well be invisible. There have been plenty of click studies that reinforce the benefit of ranking highly in SERPs.

The First Step Towards SEO Success

There are many steps needed to succeed in the SEO game. If you want to take care of things yourself, that’s great! We have provided all the information that we use in the pages of this website. Just prepare yourself for some work, keep organized, and get started today. If you decide that your time is better spent improving your product, sales efforts or customer experience, and you decide to have someone take control of your SEO, that ‘s great too. But no matter who is heading up your efforts, make sure that they do this very important first step:

Learn How to Audit


Now that you have an understanding of what SEO is, let’s look at some of the most common terminology relating to SEO that you’ll need to master:

SEO Glossary

Search engine optimization is filled with jargon. Educate yourself:

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