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Do I need an SEO? Why?

There is a long list of articles questioning the use of the term SEO, and more agencies dropping the letters from their own brand. So much so that you may be thinking, do I even need SEO? As part of the marketing landscape, I understand the shaky legs that one may get while taking a […]

Carousel Rankings Correlated with Web Mentions?

Danny Sullivan reported yesterday that a new search algorithm is in place for more complex search queries. We read his post, and then went on to Google and searched ‘Impressionist painters’. On first glance, we found it interesting how the search results look quite similar to the local carousel results Google rolled out earlier this […]

The Importance of Pictures in the New Local Carousel

After our last test on the local carousel, it was pointed out that most people clicked on the actual pizza in the first slider image. That got us thinking. What if every picture in the slider had a picture of pizza? Would that change the way people interacted with the new local carousel interface? Long […]

Google’s New Local Carousel: Where Will They Click?

The latest research to come out of Ethical SEO’s Search Laboratory- department of understanding everything we possibly can about the nature of search engines and user behavior- begins answering the newly minted questions surrounding the new local search carousel. First question to answer, “Where will they click?” Methodology: For this research, we used Usabilityhub’s clicktest product, and […]

Google Places For Business, The Setup Guide

If you have been involved in local search over the past year, you may have noticed how confusing it has been. First, Google Places converted to Google Plus Local and some of these listings are still in limbo. However, if you are adding a new business, I am happy to report that Google Places for […]

3 Simple and Easy Local SEO Tips

Since I’ve been spending time honing my local SEO game recently,  I wanted to share a few actionable tips and tools you can use to help your local optimization efforts go faster and further. As some of you may know there are many factors to ranking locally. I’m going to focus these tips towards some […]

Local SEO Case Study Coming Soon

As a Local SEO fanatic it’s easy for me to breathe local SEO. Everyday I follow some of the major local blogs, forums, and news so that I can always be up to date on what’s changed. Although there are a lot of bits and pieces out there on the internet about how to optimize […]

Local U Advanced: Recap of Mike Blumenthal’s Optimizing Your Review Process

At Local U Advanced in March 2013, Mike Blumenthal gave a very interesting presentation on the importance of reviews. When shoppers are looking for information about your business they may be turning to sites such as Yelp, Trip Advisor, etc., and reading the reviews that others have posted about you. Sometimes people get too caught up […]

Local U Recap: David Mihm’s Local Search Tactics

This weekend I had the opportunity to visit Local U Advanced in Baltimore.  As a self-proclaimed local SEO nerd I was excited to enhance my knowledge and network with the best of the best of local search.  As an attendee of other conferences like MozCon and SMX I was curious to see how this would […]

How to Use Google Authorship to Improve Your Local SEO Efforts

People like to hear from people—it’s as simple as that. Nobody wants to click on a Google result and see something that looks like it was written by a robot, and nobody wants to click on a result and see a bunch of ads and blue text and little content. Google understands this, which is […]

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