Ethical SEO Blog

If you have been involved in local search over the past year, you may have noticed how confusing it has been. First, Google Places converted to Google Plus Local and some of these listings are still in limbo. However, if you are adding a new business, I am happy to report that Google Places for [...]

Since I’ve been spending time honing my local SEO game recently,  I wanted to share a few actionable tips and tools you can use to help your local optimization efforts go faster and further. As some of you may know there are many factors to ranking locally. I’m going to focus these tips towards some [...]

As a Local SEO fanatic it’s easy for me to breathe local SEO. Everyday I follow some of the major local blogs, forums, and news so that I can always be up to date on what’s changed. Although there are a lot of bits and pieces out there on the internet about how to optimize [...]

At Local U Advanced in March 2013, Mike Blumenthal gave a very interesting presentation on the importance of reviews. When shoppers are looking for information about your business they may be turning to sites such as Yelp, Trip Advisor, etc., and reading the reviews that others have posted about you. Sometimes people get too caught up [...]

One of our law firm clients recently approached us to find out the answer to a simple yet important question; where should we be placing our efforts when it comes to gaining reviews online? Do customers trust certain review sources over others? Inspired by this post from Mike Blumenthal, we headed over to Google Surveys and [...]

At Local U Advanced in Baltimore, Mary Bowling with Optimized! gave some great insight on local search for regional and national businesses. If you have any clients that run multiple locations you’ve probably experienced many different issues that traditional mom and pop shops don’t. Or you may have found that no work has been done [...]

This weekend I had the opportunity to visit Local U Advanced in Baltimore.  As a self-proclaimed local SEO nerd I was excited to enhance my knowledge and network with the best of the best of local search.  As an attendee of other conferences like MozCon and SMX I was curious to see how this would [...]

People like to hear from people—it’s as simple as that. Nobody wants to click on a Google result and see something that looks like it was written by a robot, and nobody wants to click on a result and see a bunch of ads and blue text and little content. Google understands this, which is [...]

One of our client’s was having problems with recovering his mysteriously deactivated Google Places account, which was right around the time that Google came up with a support line for Google Places verification issues, so we thought we’d try it out. So we did, and now we can offer an awesome a step by step [...]

Thanks to Mozcast we know that there was some sort of update or change late last week. Now this week there are a few additions to a local result we are noticing. Google is now displaying both the reviews and the G+ page, to either take a user to the about section to see the reviews and [...]