Pigeon Update: Crap One Month Later & What You Can Do

Just over a month ago on July 24, 2014, Google released an update to their local algorithm dubbed Pigeon. When this algorithm was released Google started taking more traditional organic signals into consideration for the local ranking factors. Whenever there is a major algorithm update you can generally expect to see some crap results for […]

Using Lastpass for Easy Citation Building: Local SEO

Building citations for local SEO is an important task that everyone involved in local SEO needs to be aware of. Not only do you need to build strong citations, you also need to make sure they’re 100% correct when you’re building them. Creating inconsistencies in the data by using incorrect information can create a real local […]

Yext Duplicate Suppression Overview: Good or Bad?

Editor’s Note: This article has since been updated after speaking with Christian Ward at Yext and testing the duplicate suppression process. I will be publishing a follow up piece soon. Recently I published a post on Moz.com about how to clean up your citations and increase your local SEO presence. In this article I covered […]

How to Add a New Google My Business Listing

If you have had any involvement in local search over the past few years you probably have heard a lot of different names for the local listings. Maybe you remember it as Google Places, maybe you called it Google Plus Local, or maybe you didn’t know what it was called. Today (June 11, 2014) I […]

Do I need an SEO? Why?

There is a long list of articles questioning the use of the term SEO, and more agencies dropping the letters from their own brand. So much so that you may be thinking, do I even need SEO? As part of the marketing landscape, I understand the shaky legs that one may get while taking a […]

Carousel Rankings Correlated with Web Mentions?

Danny Sullivan reported yesterday that a new search algorithm is in place for more complex search queries. We read his post, and then went on to Google and searched ‘Impressionist painters’. On first glance, we found it interesting how the search results look quite similar to the local carousel results Google rolled out earlier this […]

The Importance of Pictures in the New Local Carousel

After our last test on the local carousel, it was pointed out that most people clicked on the actual pizza in the first slider image. That got us thinking. What if every picture in the slider had a picture of pizza? Would that change the way people interacted with the new local carousel interface? Long […]

Google’s New Local Carousel: Where Will They Click?

The latest research to come out of Ethical SEO’s Search Laboratory- department of understanding everything we possibly can about the nature of search engines and user behavior- begins answering the newly minted questions surrounding the new local search carousel. First question to answer, “Where will they click?” Methodology: For this research, we used Usabilityhub’s clicktest product, and […]

Google Places For Business, The Setup Guide

If you have been involved in local search over the past year, you may have noticed how confusing it has been. First, Google Places converted to Google Plus Local and some of these listings are still in limbo. However, if you are adding a new business, I am happy to report that Google Places for […]

3 Simple and Easy Local SEO Tips

Since I’ve been spending time honing my local SEO game recently,  I wanted to share a few actionable tips and tools you can use to help your local optimization efforts go faster and further. As some of you may know there are many factors to ranking locally. I’m going to focus these tips towards some […]

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