Yext Duplicate Suppression Overview: Good or Bad?

Last week I published a post on about how to clean up your citations and increase your local SEO presence. In this article I covered the importance that citations play in local SEO and the painstaking process of cleaning them up to ensure you have 100% NAP accuracy. If you didn’t know this one […]

How to Add a New Google My Business Listing

If you have had any involvement in local search over the past few years you probably have heard a lot of different names for the local listings. Maybe you remember it as Google Places, maybe you called it Google Plus Local, or maybe you didn’t know what it was called. Today (June 11, 2014) I […]

Do I need an SEO? Why?

There is a long list of articles questioning the use of the term SEO, and more agencies dropping the letters from their own brand. So much so that you may be thinking, do I even need SEO? As part of the marketing landscape, I understand the shaky legs that one may get while taking a […]

Carousel Rankings Correlated with Web Mentions?

Danny Sullivan reported yesterday that a new search algorithm is in place for more complex search queries. We read his post, and then went on to Google and searched ‘Impressionist painters’. On first glance, we found it interesting how the search results look quite similar to the local carousel results Google rolled out earlier this […]

The Importance of Pictures in the New Local Carousel

After our last test on the local carousel, it was pointed out that most people clicked on the actual pizza in the first slider image. That got us thinking. What if every picture in the slider had a picture of pizza? Would that change the way people interacted with the new local carousel interface? Long […]

Google’s New Local Carousel: Where Will They Click?

The latest research to come out of Ethical SEO’s Search Laboratory- department of understanding everything we possibly can about the nature of search engines and user behavior- begins answering the newly minted questions surrounding the new local search carousel. First question to answer, “Where will they click?” Methodology: For this research, we used Usabilityhub’s clicktest product, and […]

Google Places For Business, The Setup Guide

If you have been involved in local search over the past year, you may have noticed how confusing it has been. First, Google Places converted to Google Plus Local and some of these listings are still in limbo. However, if you are adding a new business, I am happy to report that Google Places for […]

3 Simple and Easy Local SEO Tips

Since I’ve been spending time honing my local SEO game recently,  I wanted to share a few actionable tips and tools you can use to help your local optimization efforts go faster and further. As some of you may know there are many factors to ranking locally. I’m going to focus these tips towards some […]

Local SEO Case Study Coming Soon

As a Local SEO fanatic it’s easy for me to breathe local SEO. Everyday I follow some of the major local blogs, forums, and news so that I can always be up to date on what’s changed. Although there are a lot of bits and pieces out there on the internet about how to optimize […]

Local U Advanced: Recap of Mike Blumenthal’s Optimizing Your Review Process

At Local U Advanced in March 2013, Mike Blumenthal gave a very interesting presentation on the importance of reviews. When shoppers are looking for information about your business they may be turning to sites such as Yelp, Trip Advisor, etc., and reading the reviews that others have posted about you. Sometimes people get too caught up […]

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